We were cold. And everything was wet and sandy in our truck. So, we discussed our first style while out in the water surfing. We felt there was a need for warming products that were made just with the waterman in mind (a.k.a can get beat-on, wet, salty and sandy and then clean up nice and easy.) We needed a waterproof parka that would keep us warm before and after being in the icy Pacific and/or something to just throw on over our wetsuits so we could jump in the car and shower off at home. We were done changing under a wet towel — it was time for a real changing robe. We were through with wet sandy car seats. We were done with the 2 hours of shivers post session. Something had to change!